Google has strongly urged some mobile application developers to embed its Google Wallet rather than competing services. Desire for homogeneity or intimidation?
As we wrote a few days ago , mobile payment has a bright future so that a common and widely deployed emerges from the flood of initiatives around the world. Based on NFC (Near Field Communication), Google has developed its own system Google Wallet proposes that since the month of September 2011 in the United States, upstream of the initiative Isis prepared by mobile operators and which shall commence only after mid-2012.
Google Wallet also conflicts with other payment solutions present for several years, like PayPal (owned by eBay) who also seeks to win the mobile sphere. To win this battle, you have the support of many players ... and the application developers.
And if Google Wallet is presented as an NFC payment system, it is only the most innovative aspect of a platform of traditional payment that can be exploited on the Web and the services offered by the American group.
Google Wallet, almost imposed solution?
Google Wallet This is not a big surprise if Google is trying to encourage application developers to use its system preference within its portal rather than competing alternatives.
Reuters reports, however, that the pressure is great enough, with the threat to withdraw applications from the Android Market / Play Google Wallet if Google is not integrated.
However, these same developers have not always advantageous to do so, the alternatives can be less expensive than Google Wallet. If the will of homogenization of the mobile payment market is understandable, one can also see an attempt to force the hand of developers and home impose its own solution.
Freedom of choice against business logic
A hint that could turn into a charge in the competitive atmosphere of this young market and while PayPal has filed suit against Google , arguing that Google Wallet is actually one of its projects reconstructed with the engineers that Google has poached.
Google seeks to impose its system logically Google Wallet on the Android Market, allowing it to generate revenue more meaningful, like Apple, which collects 30% of each transaction on its App Store portal via a single system payment that ensures total control flows.
Android, freedom of choice has always been in order. However, the presence of several payment systems to buy applications can be a barrier for consumers reluctant to increase the number of accounts with different service providers. By expanding the presence of Google Wallet on its portal, Google can provide a common experience payment, promising developers a greater number of acts of purchase.
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