Meanwhile electric models presented at the last Detroit Auto Show , and the generalization of systems and interface Sync dashboard MyFordTouch, all planned for 2012, Ford introduced the new Focus in 2011, you already have see the ad here and elsewhere in recent days.
A global car
No need to present the Ford Focus, a classic of German-American brand, which more than 10 million copies have been sold since its launch in 1998. A car from the beginning had a rather unusual feature, that I had noticed during various trips: this is one of the first cars "global". It is particularly striking that even in the U.S. market, yet so specific, we see rolling - with few amenities nearby - the same as Focus on European roads.
Ford continues and strengthens this world politics: The new Focus will be launched simultaneously in North America where it will be offered with four and five door body, following a global development agenda. Developed in Europe and to be sold on more than 120 markets worldwide with 80% parts commonality, the next-generation Focus is the flagship model from the new platform global C-segment of Ford Motor Company. Mass production of the new Focus is being launched in assembly plants in Saarlouis (Germany) and Michigan (USA). European production will take a new start in mid-2011 when the assembly plant in St Petersburg (Russia) will start producing versions 4 and 5 doors. The Chongqing plant in China will, in turn, commissioned early 2012 to launch the new Focus in Asia Pacific.
But he remains the great?
The auto giants have had a bit of spark retard when it came to integrate new digital technologies, but now that the movement is initiated, it looks like they are constantly catching up lost time. This arms race of high technology - any profit for the driver - has resulted in the finish for about two years of over-equipped cars in devices of comfort, driving aids, and of course, security. Ford has proven to be forefront in this field, as we had already been shown in Detroit. Its Sync system has existed since 2007, for example, at a time when even luxury brands were just beginning to offer integrated GPS in their vehicles.
With this new livery of Focus, the automaker pushed its advantage by offering an impressive array of equipment designed to facilitate the driver's life. The steering wheel lazy or those who are never quite comfortable in traffic (at night or in town, among others) and will be delighted to discover the list of aid offered to them, as the anti-collision low speeds, the system of semi-automatic parking (which is practically slots for you), warning of unintentional crossing lanes, the holding device in the queue, the recognition of road signs (in case you do would know more read the signs), automatic high beams (which automatically switch to low beam when meeting a vehicle), monitoring driver alertness or the adaptive cruise control (if it slows down in front, fits your Focus its speed). The new Ford Focus has five devices driver assistance using a novel camera system. Located under the rear view mirror, the camera analyzes the road. The information is then used to assist the driver by helping to keep the vehicle in its lane, reduce the risk of drowsiness, to recall the last signs and manage the use of high beams.
Note also heated seats, keyless starter, and an audio system Sony Hi-Fi of 215 W with 10 speakers and a subwoofer from 17 liters to the chick on the beach car park. I did not know the extent of the subwoofer is made in liters.
Equipment that has been more used to find in the very high end to the German Audi-type or other, and that poses a real challenge to these brands, that with the widespread adoption of digital technologies by all manufacturers including medium segment vehicles like the Ford Focus, will have to redouble their efforts to differentiate themselves and continue to justify their high prices. Another example? The LED interior lighting of the new Focus, available in 7 different colors of atmosphere, where a € 100,000 Audi A8 not only offers 4 ...
Economy and Environment
Without falling into the greenwashing (a car that pollutes, point), Ford made significant efforts to reduce its footprint and that of vehicles. The site visit in Dearborn, Michigan we had already demonstrated how plants were redesigned to be the cleanest possible, including recycling channels rainwater sophisticated. Meanwhile the seven models electric or hybrid expected to arrive in the next 3 years, new engines for the Focus were also studied in this direction. The Focus has a new engine available in four versions:
- 1.6-liter Duratorq TDCi engine with Auto-Start-Stop - CO2 emissions of 109 g / km, average consumption of 4.2 litres/100km
- 2.0-liter Duratorq TDCi - CO2 emissions of 129 g / km, average consumption of 5.0 litres/100km
- Ford EcoBoost 1.6-liter engine with Auto-Start-Stop - CO2 emissions of 139 g / km, average consumption of 6.0 litres/100km
- Duratec 1.6-liter Ti-VCT - CO2 emissions of 136 g / km, average consumption of 5.9 litres/100km
The new Ford Focus is available from 18,850 euros. For more information, visit the Ford website and on the mini-site dedicated Ford Focus .
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