Maruti prepares assault on Getz with Suzuki Swift
Hyundai may not have much time on their hands to rely on the success of their new car in India named Getz. Because, Maruti has already thought of a master plan to ruin their chances. Autocar India calls it the most important launch from the Maruti stables in 20 years (that means the most important product since Maruti 800). And it sure looks tempting. And it is called Suzuki Swift.
Maruti has not had any major release in quiet some time. All they did in the time being were visual enhancements to their already existing model lineup. The result being, we have a very different looking Maruti Zen and Esteem. Also notable is the fact that Alto has toppled Maruti 800 to be the number 1 selling car in India since last few months. But what it needs to improve on its market share is a totally new car, which would enter a brand new segment and bring in new sales. Suzuki Swift fits perfectly in that space.
Maruti Suzuki Swift
Codenamed YN4, this car is expected to be on roads in the first half of 2005 and would be positioned between Maruti Esteem and Baleno. It takes many existing cars including Palio and Getz heads on. And knowing Maruti’s capabilities to keep costing under control, the pricing can be expected to be a killer one itself. The result of this sudden change in plans from Suzuki, the launch of another much-expected car from Maruti, Ignis looks to be shelved, as Swift looks like a much better product from every angle.
Maruti Suzuki Swift, getz, Maruti Suzuki Swift hyundai getz
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